Join us for a conversation on entrepreneurship, branding and business creativity. The Patron Way is the never-before-told story of Patrón Tequila–the brand that revolutionized an industry. How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico.
Ilana Edelstein, author, The Patron Way
The Patron Way: From Fantasy to Fortune
Lessons on Taking Any Business From Idea to Iconic Brand
Tuesday, June 25 (5:30pm Reception | 6:30pm Forum
Gensler, Downtown Los Angeles
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