April 16 — Ed Catmull, co-founder, Pixar Animation Studios and President, Pixar & Walt Disney and Animation Studios

Wednesday, April 16, 2014
7:45am  Continental Breakfast
8:15-9:15am  Forum

Ed Catmull
Co-founder, Pixar Animation Studios
President, Pixar and Walt Disney and Animation Studios

CREATIVITY, INC.:
Overcoming the Unseen Forces That Stand in the Way of True Inspiration 

Gensler
500 South Figueroa Street
Los Angeles, CA 90071

PURCHASE TICKETS 
$20 includes continental breakfast
$40 also includes Catmull’s book 

ED CATMULL is co-founder of Pixar Animation Studios and president of Walt Disney and Pixar Animation Studios. He has been honored with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. He received his Ph.D. in computer science from the University of Utah.

For nearly twenty years, Pixar has dominated the world of animation, producing fourteen consecutive #1 box office hits, including the Toy Story trilogy, Monsters, Inc., Up, and WALL-E, which have amassed $7 billion in combined worldwide ticket sales and garnered thirty Academy Awards.  But in the beginning, long before Pixar was one of the world’s most successful movie studios, it was a small hardware company struggling to stay afloat. Ed Catmull, who co-founded the company in 1986 with Steve Jobs and John Lasseter, led Pixar as it moved toward its goal—to make the first-ever computer animated movie—and grew into the creative, innovative force that it is today.

Catmull shares the ideals that have made the studio so widely admired—and so profitable. Creativity, Inc. is a years-in-the-making distillation of the core principles Catmull has used to develop Pixar’s singular creative culture. Its lessons serve anyone who wants to work in an environment that fosters problem solving and creativity and any leader who wants to enable his or her people to thrive and collaborate effectively, and especially building and managing a creative corporate culture.

Catmull, who wrote the book with journalist Amy Wallace, tells of his childhood fascination with Walt Disney, his experience at the University of Utah when the computer graphics field was in its infancy, and his start in the film business in 1979 when, flush from the success of Star Wars, George Lucas hired him to merge moviemaking with technology. Catmull shares the challenges he, Lasseter, and Jobs—a dynamic trio who could address technical, creative, and business issues—faced as they brought Pixar’s first film to the screen, and arguably just as important, the hard work that came after Toy Story’s success as they built a sustainable creative environment.

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