Lawrence Levy

Thursday, November 17, 2016
7:45-8:15am Continental Breakfast
8:15-9:15am Forum

Lawrence Levy, Former Pixar CFO
in conversation with
Irwin Miller, Principal, Gensler

discussing his upcoming book, 
To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History

Gensler
Downtown Los Angeles
500 South Figueroa Street
Los Angeles, CA 90071

PURCHASE TICKETS:
$20 General Admission Seat
$45 includes one copy of Lawrence Levy’s book
* includes continental breakfast

The never-before-told story of Pixar’s improbable success.

Lawrence Levy is a Silicon Valley lawyer and executive hired by Steve Jobs in 1994 as CFO and member of the Office of the President of Pixar Animation Studios. He was responsible for Pixar’s business strategy and IPO and guided Pixar’s transformation from a money-losing graphics company into a multibillion-dollar entertainment studio. He later joined Pixar’s board of directors. He then left corporate life to study Eastern philosophy and meditation and their relevance to modern life. He now writes and teaches on this topic and cofounded Juniper Foundation to pursue this work. Originally from London, England, he earned degrees from Indiana University and Harvard Law School. 

“Hi, Lawrence?” the caller asked. “This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.” 

After Steve Jobs was unceremoniously dismissed from Apple, he turned his attention to a little-known graphics art company that he owned called Pixar. 

One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and Silicon Valley executive to whom he had never spoken before, in the hope of persuading Levy to help him get Pixar on the right track.

What Levy found in Pixar was a company on the verge of failure. To Pixar and Beyond is the extraordinary story of what happened next: How Levy, working closely with Jobs and the Pixar team, produced and implemented a highly improbable roadmap that transformed the sleepy graphics art studio into one of Hollywood’s greatest success stories. 

Set in the worlds of Silicon Valley and Hollywood, the book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, first-hand account of Pixar’s stunning ascent, how it took risks, Levy’s enduring collaboration and friendship with Jobs, and how Levy came to see in Pixar deeper parallels that apply to all aspects of our lives. 

Irwin Miller is a Leader of Gensler’s Lifestyle Sector and Retail Practice Area. He brings a unique design sensibility to retail and mixed-use projects, with a focus on elevating user experience through innovative brand and technology integration. A Principal and Design Director in our Los Angeles office, he promotes collaboration across disciplines, project types and geographic regions to ensure that we are exploring integration at all levels of design. Irwin received a Bachelor of Fine Arts and Bachelor of Architecture from the Rhode Island School of Design, and a Master of Architecture from Harvard University’s Graduate School of Design.

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