Thursday, January 17, 2013
7:45am Continental Breakfast
To Sell Is Human:
The Surprising Truth About Moving Others
author, Drive and A Whole New Mind
in conversation with Keith Ferrazzi, CEO, Ferrazzi Greenlight Inc.
500 South Figueroa Street
Los Angeles, CA 90071
We are all salespeople–whether we know it or not. This best-selling author explores the power of selling.
Daniel H. Pink is the author of four provocative books about the changing world of work — including the long-running New York Times bestseller, A Whole New Mind, and the New York Times bestseller, Drive. His books have been translated into 33 languages.
The U.S. Bureau of Labor Statistics says more than 15 million people earn their keep by convincing someone else to make a purchase. Dig deeper and a startling truth emerges: Whether we’re entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, all of us spend our days trying to move others. Like it or not, we’re all in sales.
In his new book, To Sell Is Human: The Surprising Truth About Moving Others, Daniel Pink offers vivid examples and stories. It’s the first book on sales for people who’ve never read a book about sales.
Join us at Live Talks Business for a discussion about the art and science of selling, how sales techniques of old are relics of the past, and the four surprising skills that are essential to sales success today.
His articles on business and technology appear in many publications, including the New York Times, Harvard Business Review, Fast Company, Wired, and The Sunday Telegraph. Dan has provided analysis of business trends on CNN, CNBC, ABC, NPR, and other networks in the U.S. and abroad. And he lectures to corporations, associations, and universities around the world on economic transformation and the new workplace.
In 2011, Thinkers50 ranked him one of the 50 most influential business thinkers in the world.
A free agent himself, Dan held his last real job in the White House, where he served from 1995 to 1997 as chief speechwriter to Vice President Al Gore. He also worked as an aide to U.S. Labor Secretary Robert Reich and in other positions in politics and government.
Keith Ferrazzi is an expert on business relationship development, is the author of the bestseller, Who’s Got Your Back. As CEO of the consulting, training, and research firm Ferrazzi Greenlight, he counsels leading business enterprises on how to dramatically accelerate the development of business relationships to drive sales, spark innovation, and create team cohesion. Ferrazzi has been published in The Wall Street Journal, Harvard Business Review, Inc., and Fast Company. His previous book, Never Eat Alone, was a also a bestseller. He has held the position of Chief Marketing Officer at Deloitte Consulting, and later at Starwood Hotels. For more information visit him at: www.keithferrazzi.com. We welcome Keith Back to Live Talks Business. He last interviewed Harley Manning of Forrester Research at Live Talks Business. See the video here.