March 21 — A.G. Lafley, Former CEO, Procter & Gamble

Thursday, March 21, 2013
7:45am  Continental Breakfast
8:15-9:15am  Forum

Playing to Win

A. G. Lafley
former Chairman & CEO, Procter & Gamble

in conversation with  Roger Martin
Dean, Rotman School of Management, University of Toronto

500 South Figueroa Street
Los Angeles, CA 90071

PURCHASE TICKETS: $20 includes breakfast 

Learn strategy from a master–the acclaimed former CEO of Procter and Gamble  

If strategy is about creating a competitive advantage that allows a firm to win, then pinpointing your strategy to a few critically important choices will dramatically increase your chances of success. This is especially true in the volatile and complex environment that has become the norm for all of us.

In his new book Playing to Win, one of the most successful business leaders of the last century says most firms shy away from these difficult strategic choices, settling instead for false approaches that can lead to irreversible blunders.

At Live Talks Business, Lafley will present a simple set of exercises and questions that can guide the decisions of anyone in an organization

A.G. Lafley is the former Chairman of the Board, President and Chief Executive Officer of Procter & Gamble. With Lafley at the helm, sales doubled, profits quadrupled, and the company’s market value increased by over $100 billion dollars, making P&G among the most valuable companies in the world. He has authored numerous Harvard Business Review articles and is co-author, with Ram Charan, of The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation (2008). Roger Martin is dean of the Rotman School of Management at the University of Toronto and a professor of strategic management at the school. He authored The Responsibility VirusThe Opposable MindThe Design of BusinessFixing the Game and many articles in leading business publications including Harvard Business ReviewBusinessWeekFast Company, and Barron’s.