October 24 — David Kelley, Founder, IDEO & Tom Kelley, Partner, IDEO

Thursday, October 24, 2013
7:45am  Continental Breakfast

8:15-9:15am  Forum

David Kelley, Founder, IDEO
Tom Kelley, Partner, IDEO;
      author,  The Art of InnovationThe Ten Faces of Innovation

Unleashing the Creative Potential Within Us All 

in conversation with Shawn Gehle, Design Director, Gensler

500 South Figueroa Street
Los Angeles, CA 90071

$20 includes continental breakfast
$40 also includes Tom and David Kelley’s book, Creative Confidence 

For three decades at the helm of the iconic design firm IDEO, the Kelley brothers have helped hundreds of organizations to nurture and apply their creativity. Their firm designed the first mouse for Apple and the first laptop, and has won more awards than any other design firm for innovations that have transformed business, government, healthcare, and housing. These innovation icons share how you can tap the creative capacity within you and across your organization.

TOM KELLEY is a partner at IDEO, and the author of the bestselling The Art of Innovation and The Ten Faces of Innovation.
DAVID KELLEY is the founder of IDEO, one of the world’s leading innovation and design firms, as well as the creator of the d.school at Stanford University.

An Adobe Systems poll of 5,000 people reports that 80% see unlocking creative potential as key to economic growth. Yet only 25% of these individuals feel that they’re living up to their creative potential. Why the gap? How can companies foster, not suppress creative confidence?

In Creative Confidence, the Kelley brothers argue that leaders, managers, accountants and sales reps have just as much creative potential as marketing and innovation executives, and they have just as much to gain from it. All they need is “creative confidence”: the self assurance that they can create change around them. To help any reader unlock creative confidence in themselves and their team, the Kelleys tell stories of famous creatives like Paul McCartney, Francis Ford Coppola and Steve Jobs, and ordinary executives who fulfilled their creative promise:

 * GE’s Doug Deitz, who reframed the problem of kids’ fear of MRI scanners by transforming the experience into an adventure story with the patient cast as hero

* Intuit’s Kaaren Hanson, who sparked innovation across the organization with Catalysts

* Engineers Ankit Gupta and Akshay Kothari, who used prototyping to build in just ten weeks an app that was sold for $90 million to LinkedIn (PulseNews)

* David’s own story of cancer and how creative collaboration with Tom helped him cope.

Scores of other stories like these will inspire you and your team to solve any problem you face in any department or field. You’ll learn to tap your creative capacity from such unexpected sources as juggling, video games, and touching a snake. And to put your ideas into action you’ll find tools and exercises including mindmaps, empathy maps, ideation speed dating and karaoke confidence. With these techniques, you’ll eliminate fear of failure and judgment, get in touch with your customer’s human needs, and turbocharge the creative powers of your organization.

IDEO is widely regarded as the top design firm and one of the most innovative companies in the world, as ranked by BusinessWeek and Fast Company. In addition to the d.school at Stanford University, David also founded the Hasso Plattner Institute of Design. They have appeared on “60 Minutes” and “Fresh Air” and have written for HBR.  David gave a TED Talk titled, How to Build Your Creative Confidence, which can be seen here.

Shawn Gehle is the design director for Gensler’s multi-disciplinary studio in Los Angeles, providing design and technical expertise to a wide range of architectural and exploratory projects. Curiosity along with his diverse experience in professional practice and teaching are the foundation for his ongoing investigations in emerging materials, technologies and new media. His recent projects include the expansion of Loyola Marymount University’s School of Film and Television, GameDesk’s Playmaker School, and “CAPACITY,” a short film exploring opportunities for maximizing space and resources in downtown Los Angeles.

As a guest instructor at Cal Poly San Luis Obispo, Kansas State University, and The University of Kansas School of Architecture, Shawn has directed research-driven studios focused on urbanism, futurism and emerging materials. Shawn has led multiple research-driven studios in conjunction with Cal Poly’s Department of Architecture, with topics ranging from the viability of a “Car-less L.A.” to the Office Building of the Future – which resulted in the winning entry for a national competition sponsored by NAIOP, the largest commercial real estate organization in the U.S.