Thursday, June 5, 2014
7:45am Continental Breakfast
Founder & CEO of Ferrazzi Greenlight Inc.
author, Never Eat Alone and Who’s Got Your Back?
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
500 South Figueroa Street
Los Angeles, CA 90071
$20 includes continental breakfast
$40 also includes Ferrazzi’s book
Keith Ferrazzi has interviewed numerous guests at Live Talks Business Forum including Peter Guber, Howard Marks, Steven Levitt & Steven Dubner and Daniel Pink. We are thrilled to feature him discuss his book, Never East Alone.
As Founder and CEO of Ferrazzi Greenlight, Keith Ferrazzi provides market leaders with strategic consulting and training services to increase company sales and enhance personal careers. Ferrazzi Greenlight strategically leverages the insight of its executive team, whose careers span the highest echelons of corporate America, along with principles from Ferrazzi’s best-selling book, Never Eat Alone. Never Eat Alone has been recognized as one of the best business books of 2005, 2006, and 2007. His recent book, Who’s Got Your Back?, guides readers to develop an intimate inner circle, a handful of people who they trust completely to hold them accountable to ever higher levels of achievement.
Ferrazzi is a frequent contributor to CNN and CNBC. He has authored numerous articles for leading business and consumer publications, including Forbes, Inc., The Wall Street Journal, the Harvard Business Review, and Reader’s Digest. He has been named a “Global Leader of Tomorrow” by the World Economic Forum, one of the top “40 Under 40” business leaders by Crain’s Business, one of the most distinguished young Californians by the Jaycees, and one of the most creative Americans in Richard Wurman’s Who’s Really Who. Ferrazzi’s extraordinary rise to prominence, which includes a stint as the youngest Chief Marketing Officer in the Fortune 500, has even inspired a Stanford Business School case study.
As CEO of Ferrazzi Greenlight, he draws upon a rich professional history to guide organizations and business leaders worldwide. Ferrazzi was previously Chief Marketing Officer at Starwood Hotels, where he oversaw marketing activities for global brands including Sheraton, Westin, The Luxury Collection, St. Regis, and W Hotels. Ferrazzi also served as Chief Marketing Officer for Deloitte Consulting, a leading global management consulting firm, where he developed and managed the industry’s first globally integrated marketing organization. His creative marketing strategy drove the ascent of Deloitte’s “Consulting” brand recognition from the lowest in the industry to a primary position and spurred the highest featured growth rate in the industry.
In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.
In the course of the book, Ferrazzi outlines the timeless strategies shared by the world’s most connected individuals, from Katherine Graham to Bill Clinton, Vernon Jordan to the Dalai Lama.
Chock full of specific advice on handling rejection, getting past gatekeepers, becoming a “conference commando,” and more, Never Eat Alone is destined to take its place alongside How to Win Friends and Influence People as an inspirational classic.