March 19 — Gretchen Rubin, bestselling author (The Happiness Project)

Thursday, March 19, 2015
7:45-8:15am  Continental Breakfast
8:15-9:15am  Forum

Gretchen Rubin
bestselling author, 
The Happiness Project, Happier at Home 

Better Than Before:
Mastering the Habits of Our Everyday Lives

in conversation with Larry Vincent,
Executive Director, The Brand Studio at UTA

500 South Figueroa Street
Los Angeles, CA 90071

$20 General Admission*
$43 Includes Rubin’s book*

Gretchen Rubin is a thought-provoking and influential writer on the linked subjects of habits, happiness, and human nature. She’s the author of several books, including the New York Times bestsellers, Happier at Home and The Happiness Project. Her books have sold more than two million copies worldwide, in more than thirty languages, and on her popular daily blog, she reports on her adventures in pursuit of habits and happiness. Rubin started her career in law, and was clerking for Justice Sandra Day O’Connor when she realized she wanted to be a writer. 

In her upcoming book, Better Than Before, Gretchen Rubin  tackles the critical question: How do we change? Her answer: through habits. Habits are the invisible architecture of everyday life. It takes work to make a habit, but once that habit is set, we can harness the energy of habits to build happier, stronger, more productive lives.
So if habits are a key to change, then what we really need to know is: How do we change our habits?
Better than Before answers that question. It presents a practical, concrete framework to allow readers to understand their habits—and to change them for good. Infused with Rubin’s compelling voice, rigorous research, and easy humor, and packed with vivid stories of lives transformed, Better than Beforeexplains the (sometimes counter-intuitive) core principles of habit formation. 
Along the way, Rubin uses herself as guinea pig, tests her theories on family and friends, and answers readers’ most pressing questions—oddly, questions that other writers and researchers tend to ignore: 

• Why do I find it tough to create a habit for something I love to do? 
• Sometimes I can change a habit overnight, and sometimes I can’t change a habit, no matter how hard I try. Why? 
• How quickly can I change a habit? 
• What can I do to make sure I stick to a new habit? 
• How can I help someone else change a habit? 
• Why can I keep habits that benefit others, but can’t make habits that are just for me? 

As Better Than Before makes clear, and as we all know from practical experience, there is no one-size-fits-all solution. To change our habits, we must first figure out ourselves. Some people do better when they start small; others, when they start big. Some thrive with occasional breaks from good habits, while others do better when they never break the chain. When we choose the strategies that work best for us, going to the gym can be as automatic as putting on a seatbelt. Filing expense reports or passing up that piece of chocolate cake won’t drain us. With a foundation of good habits, we can build a life that reflects our values and goals.

Larry Vincent is the co-founder of UTA Brand Studio and serves as its Chief Branding Officer. During the past 20 years, he has worked with some of the world’s most beloved brands, including Disney, MasterCard, Mattel, Microsoft, the NFL, Oakley, Sony Playstation, Qualcomm.

Larry is an award-winning writer and speaker whose last book, Brand Real, was selected by strategy+business magazine as one of the best business books of 2012. He is also a frequent contributor to publications that range from Forbes, The Conference Board Review and European Business Review. He has previously interviewed Eric Schmidt, Biz Stone, Daniel Pink and TechShop CEO Mark Hatch at Live Talks Los Angeles.

Larry holds an MBA from the Marshall School of Business at the University of Southern California. He also received his Bachelor’s degree from USC, where he attended the School of Cinema-Television.

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