Byron Scott & Charlie Norris

Thursday, May 11, 2017
7:45-8:15am Continental Breakfast
8:15-9:15am Forum

Byron Scott
Former NBA player and coach

Charlie Norris
Chairman, FreshPet
Former CEO and president of McKesson Water and Deer Park Spring Water

Slam-Dunk Success: Leading from Every Position on Life’s Court

Downtown Los Angeles
500 South Figueroa Street
Los Angeles, CA 90071

$20 General Admission
$46 General Admission +  one copy of Slam-Dunk Success
* includes continental breakfast

Charles Norris and Byron Scott’s friendship formed when they struck up a conversation at their local gym.  Who knew that a NBA Champion and a CEO would have so much in common? Great leadership begins with great understanding-whether it’s on the basketball court, in the boardroom, or in everyday life. Slam-Dunk Success came to be from their conversations on leadership in their respective fields.

Byron Scott is a former NBA player and coach who won three championships as a member of “Showtime” Lakers and coached the New Jersey Nets to two NBA Finals. He is now an analyst for ESPN.

Charlie Norris is a former CEO and president of McKesson Water and Deer Park Spring Water. He currently has an investment portfolio of five companies where he plays an active board role, including Freshpet, where he is chairman of the board.

“Although it’s common to find community at Equinox, Byron and Charles found uncommon friendship in one another. Together, they discovered parallels that exist between sports and business, making this an empowering read for anyone in a leadership role.”
Harvey Spevak, CEO and Partner, Equinox 

In Slam-Dunk Success, Scott and Norris share their parallel formulas for victory and prove that, with the right tools, winning can happen anywhere. As a player Scott won three championships with the Los Angeles Lakers, and as coach he twice took the New Jersey Nets to the NBA Finals and won Coach of the Year honors with the New Orleans Hornets. With every team his role changed, but his winning mentality never faltered. As CEO of McKesson Water, Charlie Norris turned a $200 million-dollar company into a company that sold ten years later for $1.1 billion dollars and, as chairman of the board of Freshpet, he helped lead the start-up from early stage testing to become a publicly traded company with a market value of over $350 million. In each job, he led with the same amount of conviction and care.

Their book-which grew from their unlikely friendship and realization that two men from completely different backgrounds could have the same leadership ideals-breaks down their keys to motivating others, negotiating deals, and creating prosperity from scratch. Their blueprint includes lessons on listening, turning failure into learning opportunities, and delegating authority with extreme precision.

Leadership is a full-time job and Byron Scott and Charlie Norris’s story is a guidebook for leaders in all fields and in any position looking to better both their careers and lives. Champions are formed when people make those around them better and this book shows how you can be a winner every day.

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