Nilofer Merchant with Justine Musk

Thursday, September 21, 2017
7:45-8:15am Continental Breakfast
8:15-9:15am Forum

Nilofer Merchant
Thinkers50 Visionary & Innovation Expert
in conversation with Justine Musk

The Power of Onlyness:
Make Your Wild Ideas Mighty Enough to Dent the World

Downtown Los Angeles
500 South Figueroa Street
Los Angeles, CA 90071

$46 General Admission +  one copy of The Power of Onlyness
$20 General Admission 
* includes continental breakfast

Nilofer Merchant has been recognized by Thinkers50 as one of the world’s leading visionaries. She’s launched over 100 products that have netted $18B in sales, and has worked for companies ranging from Apple to Autodesk. Her 2013 TED Talk “Sitting Is the Smoking of Our Generation,” is among TED’s most viewed talks. Her visionary ideas have been recognized by The Wall Street Journal, The New York Times, Financial Times, Fast Company, Fortune, Harvard Business Review, and Time. 

“Purpose is also a better motivator than money. Money, while necessary, motivates neither the best people, nor the best in people. Purpose does.”

“Learn. Unlearn. (Repeat.) Rather than viewing change as an aberration, we understand it as a natural part of the organization’s development.” 

Watch her TED Talk/2013 “Got a Meeting? Take a Walk”

Most of us long to leave a mark on the universe, to leave a world that’s better than the one into which we’re born.  In The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World, Merchant reveals we have reached an unprecedented moment for your ideas to “make a dent.”

Now that the Internet has liberated ideas to spread through networks instead of hierarchies, power is no longer determined by your status, but by “onlyness”—that spot in the world only you stand in, a function of your distinct history and experiences, visions and hopes. If you build upon your signature ingredient of purpose and connect with those who are equally passionate, you have a lever by which to move the world.

This new ability is already within your grasp, but to command it, you need to know how to meaningfully mobilize others around your ideas. Through inspirational and instructive stories, Merchant reveals proven strategies to unleash the centrifugal force of a new idea, no matter how weird or wild it may seem.

Justine Musk‘s nonfiction has appeared in Marie Claire, Slate, Mashable and others, and she is a 3x TEDx speaker on the shadow side of creativity. In 2015, her Quora answer to the question “How can I be as great as Bill Gates, Steve Jobs, Elon Musk or Sir Richard Branson?” went viral. Find her at her blog or Twitter @justinemusk.




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