Eric Ries with Krisztina Holly

Wednesday, October 25, 2017
7:45-8:15am Continental Breakfast
8:15-9:15am Forum

Eric Ries
Entrepreneur and bestselling author of The Lean Startup

in conversation with
Krisztina Holly,
Founder & Chief Instigator, MAKE IT IN LA

discussing his upcoming book,
The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

Cross Campus–Downtown Los Angeles
800 Wilshire Blvd
Los Angeles, CA 90017

PURCHASE TICKETS
$46 General Admission +  one copy of The Startup Way
$20 General Admission 
* includes continental breakfast

Eric Ries is an entrepreneur and the author of the New York Times bestseller The Lean Startup, which has been translated into over thirty languages. He is the creator of the Lean Startup methodology, which has become a global movement in business, practiced by individuals and companies around the world.
 
He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including GE, where he partnered with them on the FastWorks program. Eric served as the Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.

Entrepreneur and bestselling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early-stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.  

In The Lean Startup, Eric Ries laid out the practices of successful startups – building minimal viable products (“MVPs”), extensive customer-focused testing based on a build, measure, learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to a whole new group of organizations: iconic multinationals like GE and Toyota, Silicon Valley tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a new management system that leads to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential roadmap for any organization navigating the uncertain waters of the century ahead.

MIT-trained engineer, tech entrepreneur and adventurer, Krisztina “Z” Holly is the host of The Art of Manufacturing podcast and Founder & Chief Instigator of LA Mayor Garcetti’s MAKE IT IN LA initiative. She is best known for curating and hosting the first ever TEDx (TEDxUSC) in 2009 and founding two innovation centers at MIT and USC. She has an instinct for finding and amplifying undiscovered talent and ideas, whether it’s helping dozens of faculty spin out new venture-backed startups, or curating dozens of speakers whose talks have garnered 14 million views online; ten have appeared on TED.com.

Early on, she played key roles at tech startups, such as Stylus innovation (acquired by Artisoft), Direct Hit Technologies (acquired by Ask Jeeves), and Jeeves Solutions (acquired by Kanisa). She served as Vice Provost for Innovation at USC and has been advisor to nearly two dozen companies and organizations, including the River LA, World Economic Forum, and the Obama Administration.

She is an avid traveler, backcountry skier, mountain biker, and the quartermaster of the Black Rock City airport logistics team in her spare time. She has two engineering degrees from MIT and currently lives and plays in Los Angeles.

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