Scott Belsky

Wednesday, October 17, 2018
7:45-8:15am Continental Breakfast
8:15-9:15am Forum

Scott Belsky
Chief Product Officer at Adobe,
Entrepreneur, Author, and Investor.

discussing his book,
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture

 

Gensler
Downtown Los Angeles
500 South Figueroa Street
Los Angeles, CA 90071

PURCHASE TICKETS
 $46 General Admission +  one copy of The Messy Middle
 $20 General Admission 
* includes continental breakfast

Scott Belsky is an entrepreneur, author, and investor. He is currently Chief Product Officer at Adobe, serves as a board member to several early stage companies, and is a Venture Partner at Benchmark, a leading venture capital firm based in San Francisco. He was previously the founder and CEO of Behance, a leading online platform to showcase and discover creative work. He is also the creator of 99U, Behance’s think tank and annual conference devoted to execution in the creative world. Belsky is the author of Making Ideas Happen and coauthor of the 99U book series.

“Scott Belsky is a master of generous work worth doing. The Messy Middle will help you see that you have more control than you dare to admit, and the ability to make a difference if you care enough.” —Seth Godin, author of Linchpin

The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today’s top start-ups.

Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. 
 
Broken into three sections with 100+ lessons, this no-nonsense book will help you: 

 Endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line. 

• Optimize what’s working so you can improve the way you hire, better manage your team, and meet your customers’ needs. 

• Finish
 strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto you next creative endeavor with ease. 

With insightful interviews from today’s leading entrepreneurs, artists, writers, and executives, as well as Belsky’s own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.

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