Pauline Brownis a longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America. In her new book, she reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. She has acquired, built, and led global luxury brands for more than 25 years. She is a pioneer in identifying the role of aesthetics in business, and shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is Continue reading…
