We’re looking forward to hosting Jim Stengel at Live Talks Business Forum on Feb 2 at The City Club on Bunker Hill — 54th floor of the Wells Fargo Tower. On a clear morning, a spectacular view of Los Angeles… He’ll be in conversation with Judy Olian, Dean, UCLA Anderson School of Management. Ticket info here. $20 includes continental breakfast. Stengel, former Global Marketing Officer at P&G, is author of GROW: How Ideals Power Growth and Profit at the World’s Greatest Companies. Here are some recent hits in the news featuring Jim Stengel and his new book… — Marketing Leader Jim Stengel on Continue reading…
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February 2 — Jim Stengel, On Ideals and Business Growth
Stengel studied 50 of the world’s top companies (and thousands of brands) and found a cause-and-effect relationship between a companies’ financial performance and its ability to connect with fundamental human emotions, hopes, values, and greater purposes — a shift to shared growth and prosperity based on ideals of improving people’s lives.